At its Mac event last week, Apple previewed a new app called ‘TV’ that’s coming in December to the iPhone, iPad, and Apple TV (and apparently not the Mac). The TV app is Apple’s effort to unify the video watching experience that currently takes place across various (mostly paid) video apps.
The videos are still served up in each channel’s app, but Apple’s new TV app is home base for discovering what to watch next or resuming something you’ve already started. It’s less about providing actually new content and more about improving how you find content that you can already watch in other ways.
And unless you pay for cable, you’ll probably find the TV app to be somewhat limited when it launches. Potential Netflix integration could help, but an Apple-produced subscription TV service would unlock the full potential of the new TV app and the Apple TV…
more…Filed under: Apple
