During today’s event in Cupertino, Apple CEO Tim Cook announced a new TV app for the Apple designed to provide a unified TV experience with a central launch screen for all movies and TV shows across multiple content apps such as iTunes, HBO NOW, Hulu, Starz, Showtime, and more. Expected to be available in the U.S. in December as part of a tvOS update, the new TV app will provide a “Watch Now” screen showing a play queue of recently…