Quite a few people have been commenting on Apple’s use of ‘hello again’ as the tagline for tomorrow’s MacBook event. ‘Hello’ featured twice in the launch of the original Macintosh back in 1984: it was displayed on the screen in ‘handwriting’ to show off the graphics capabilities of the machine, and of course the Macintosh famously introduced itself by speaking the words ‘Hello, I am the Macintosh. It sure is great to get out of that bag.’
It was 14 years later before Apple again referenced the greeting, when the first iMac – the colorful cube variety – displayed ‘hello (again)’ on the screen. That was the machine credited with turning around Apple’s fortunes just a year after the company had to be bailed-out by Microsoft. The ‘industry-altering success of the candy-colored iMacs’ as Forbes put it.
So it’s no surprise that Apple’s use of ‘hello again’ as the tagline for tomo
