01.08.2007 16:35 Uhr, Quelle: MacNN

Apple brand appeal increases 17.7% overseas

Apple's brand appeal has increased 17.7 percent in the eyes of overseas customers, according to a new study of top global brands. The research -- which looked at a mix of 33 U.S. brands between November of 2006 and January of 2007 baesd on a total of 30,000 interviews with consumers at least 13 years old -- revealed that U.S. brands are losing trac

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