Interbrand’s annual brand value report lists Apple as the world’s most valuable brand for the fourth year running, estimating the total worth of the brand at $178B, up 5% on the previous year. Apple first knocked Coca-Cola out of Interbrand’s top slot in 2013.
Apple is a technology company that leads innovation with their products and software platforms, providing seamless experiences across devices, and empowering people with breakthrough services.
The company says that Apple’s ecosystem is the biggest contributor to the value of the brand …
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