Six Colors’ Jason Snell (via Daring Fireball) posed an interesting question in his preview of today’s launch event: how will Apple justify the removal of the headphone socket? Will it do so loudly or quietly, and what will it sell as the benefit?
What’s going to be interesting is how Apple explains the move. Does it play it off quickly with a shrug—“wireless is better”—or does it go into detail? Does the jack’s removal get blamed on some other great iPhone feature that required the space? Does Apple have a bigger story about wireless headphones that it uses to distract from the removal issue?
I’ve already suggested that Apple has been preparing the ground for some time now, but I think yesterday’s KGI report contained a rather large clue as to how Apple will sell the move …
more…Filed under: Apple
