We’re now less than three weeks away from the date when Apple is expected to introduce the iPhone 7, and I’ve noticed something worth discussing ahead of time.
This year’s iPhone appears to be a pretty modest update largely because of what we expect will be an iPhone 6s-like design, but I’ve seen a generally positive response to rumors so far from the type of users that insiders sometimes call normals. What feels like a boring iPhone cycle to insiders still holds a sense of magic for others. Perspective is important.
There’s also a splash of magic that seems to spread to even cynical insiders as Apple’s rumored plans turn into official products. We already know how the next few weeks will play out, but there’s still an adrenaline rush that comes with each step along the way…
more…Filed under: Apple