The latest data from Kantar Worldpanel shows that iOS returned to growth in Q2 in both the U.S. and the five biggest markets in Europe in Q2, Apple’s share of the smartphone market growing by 1.3% in the USA and 3.1% in the UK. This gave Apple a 31.8% share in the U.S. and 37.2% in the UK.
In the USA, the iPhone 6s/6s Plus outsold the Samsung Galaxy S7/S7 edge to make the iPhone the best-selling device in the quarter at 15.1% against Samsung’s 14.1%, with the iPhone SE taking third place at 5.1% …
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