Apple continues to experiment in the social media space to promote its businesses and products. In this vein, iBooks has launched its own official Instagram account this weekend. Apple is using the photo-centric social network to share book artwork, quotes, min-reviews and more. Interestingly, none of the posts so far feature call-to-action links where users can directly purchase the promoted novels from iBooks itself.
It appears to be using a more subtle marketing approach, raising awareness of books which users can then lookup and buy from the iBookstore if they choose.
more…Filed under: Apple
