28.07.2016 23:59 Uhr, Quelle: 9to5Mac

Apple reportedly redesigning Apple Store app, will add ‘For You’ tab for personalized product recommendations

In a report by Bloomberg, Apple is said to be preparing an update to its iOS Apple Store app, where customers can buy Apple’s hardware and accessories online. The new update will feature recommendations for suggested purchases, in a new ‘For You’ tab (mirroring Apple Music). The privacy implications of the move are unclear; Apple will use a customer’s purchase history to suggest additional relevant products for them to buy, a tactic already heralded by most other online stores like Amazon. For example, if a user buys a set of Philips Hue lightbulbs, the app may also suggest adding other smart lighting HomeKit products to their cart, from the same range as well as other brands like the Lutron light systems, for instance. more…Filed under: Apple

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