Following news of incoming changes to Apple’s App Store that will benefit developers with a new subscription revenue split and paid search result ads, Spotify today outlined to The Verge why the improvements don’t address their issues with Apple’s policies.
Specifically, a Spotify representative noted the company’s inability to offer special deals to customers and lack of access to data into “why customers churn — or who even qualifies as a long-term subscriber.”
more…Filed under: Apps Tagged: 85/15, App Store, discounts, Revenue, revenue split, Spotify, subscriptions
