A Business Insider report on the smartwatch market is forecasting that the Apple Watch will by 2020 account for around 40% of sales in the luxury watch market, which it defines as watches costing at least $350.
As evidence for this, it cites a consumer survey showing growing interest in the Apple Watch among owners of traditional watches, 27% of those who already wear a watch saying that the added functionality of Apple’s wearable appeals to them. The report also notes a trend away from simpler fitness bands toward full smartwatches …
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