A new report from Park Associates gauging the US smartphone market in 2015 has found that Apple continues to hold the largest share of the market with 40 percent, though rival Samsung was able to manage a small gain on the year. Noting that the US market has seen that 86 percent of "broadband households" have a smartphone now, the market analysis firm found that "operators are pulling out all the tricks to encourage phone upgrades," with only about half of US consumers still on a cellphone contract.
