As noted in our Daily Deals post, prices on the Apple Watch are now being routinely discounted by as much as $100 as part of what appears to be a concentrated strategy to make the device one of the hottest gifts this holiday season. On the heels of the discounting, which has made the wearable a popular choice for gifting, comes a new study that says 62 percent of current owners plan to buy another Apple Watch as a gift for someone else. The trend could push 2015 Apple Watch sales into the range of 16 million units, though firm figures are hard to come by.