Commenting to the BBC on the Hour of Code initiative that encourages young people to understand some of the basic concepts behind the creation of the games they play, the services they use, and the devices their lives revolve around, Apple SVP of Mac and iOS Software Craig Federighi says that programming -- often thought of as a lonely, isolated activity, is "an incredibly creative medium, not unlike music" and that he wants Apple to do more to "set off a spark" in young learners by using Apple Stores as classrooms more often.