As we reported at the beginning of the week, the first Apple Shop was opened this week on France in the leading consumer electronics shop FNAC. As mentioned one of our readers, Mathis, a similar Apple Shop was inaugurated couple of weeks ago in Hamburg (Germany) in Saturn's shop and a UK reader sent us the link of Apple UK website indicating the location of such Apple-dedicated places in PC World shopshttp://www.apple.com/uk/buy/shop/.
This Apple Shop concept is present in those three European countries as well as in USA and Japan. IT strengthens Apple position in consumer electronics shops without requiring Apple to massively invest in numerous physical Apple Stores.
It remains unclear if the Apple Shop concept will replace the physical Apple Store strategy, as it is probably more cost-effective for Cupertino to get its products demonstrated in a dedicated environment inside a consumer electronics shop draining a much l
