22.06.2007 16:20 Uhr, Quelle: MacNN

Apple Nike+ campaign wins Cannes award

An advertising campaign for the Nike+ system, which tracks a runner's performance in tandem with the iPod nano, has won one of three Cyber Lions Grand Prix awards at the Cannes International Advertising Festival. Campaign creator R/GA New York won not for a specific video or webpage, but for grabbing attention through its community-building, encou

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