Tim Cook has long referred to Apple TV as “a hobby” for the company, though in February 2014, Apple’s CEO admitted that with $1 billion in revenue from the set-top box during 2013, it was getting harder to refer to the little square puck as such. That hobby talk has completely evaporated with the introduction of the new Apple TV ($149/$199). Instead, Apple has a new claim: “The future of television is here.” Quite a difference.…
