The market for HD video seems to have evolved and matured faster than expected, driven by the success of LCD and Plasma TV as well as the quick decrease of prices for BD and HD-DVD players.
Of course both sides are pushing consumers to make the "right" choice when purchasing their first HD video player. Sony and other BD supporters announced a new partnership which could be a major victory in its war against HD-DVD. The US video renting company, Blockbuster, will offer BD-based movies in its 1450 shops as soon as next month. They will not rent HD-DVD movies.
This is not the end for the HD-DVD Alliance, but it seems to loose ground on the HD video content market while having already lost the market for blue laser-based optical drive in computers.
Other movie renting companies decided not to choose on the format, such as Cinesnap in France, and offers HD movies in both format.
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