The luxury versions of the Apple Watch are not considered competition to high-priced products by Swiss watch makers, comments from the CEO of Tag Heuer suggest. Speaking at a time his company is teasing its own entry into the smartwatch market, Jean-Claude Biver claimed in an interview that smartwatches that cost more than $2,000, such as the $17,000 Apple Watch Edition, have an issue, namely that they will become obsolete and lose their value.
