A series of six new, 15-second ads from Apple debuted yesterday, showcasing some of the main features of the Apple Watch, ranging from Apple Pay to Maps to messaging. Coming on the heels of the debut of the Apple Hermes Watch as well as new "Made for Watch" band lugs, the ads are all studio-shot with pastel hues that focus on real-world uses for the device rather than the device itself. Two of the ads, "Sing" and "Date," focus on different ways to message people -- voice messages and receiving image and text messages.
