With time, it seems that Apple can not get what it wants in Paris for installing its first Apple Store in France. While still negotiating with Paris Administration on some potential locations, Apple decided to invest in a temporary solution.
According to SVM Mac, the French leading consumer electronics shop company, the FNAC, will open on June 28th in the FNAC Digital an Apple-dedicated shop in a shop. Featuring 300m2, it will be based on the current Apple Store organization and design standards. This Apple Store-like place named "Apple Shop" will include a Genius Bar-like spot, and employees will be "provided" by Apple.
So is it a new policy from Apple to partner with key electronic consumers distributors in Europe, or is it simple a temporary solution while looking for the right place to install the first Apple Store in Paris?
[translation by
