Source : http://news.com.comSome users seem to be ready to all maneuvers to get an iPhone, a Californian will be camping in front of a shop to be sure to get one. This example illustrates how Apple has successfully played with news networks by releasing some details, specifications, but not to much to keep the buzz running. Expectations are so high that Apple does not really need to launch ads campaign as the iPhone is mentioned by all news channels.
As usual, some people try to manipulate users, by offering the iPhone in pre-order (especially in Switzerland) while others have launched offers on eBay. The website has quickly reacted by blocking all on-going deals related to the iPhone.
It remains quite amazing that such a buzz can be created while nobody has really tested the product, or evaluated the quality of the device for playing music, video or simply making a call.
[translation by
