The Pebble Time is now available to buy in-store by non-Kickstarter backers. The second-generation of smartwatch can now be acquired in Best Buy stores in red, white, and black color options, reports CNET, priced at $199. Target will also be selling the smartwatch through its retail and online stores, starting from August 17. A retail release date for the Pebble Time Steel has yet to be confirmed.