Traditionally, Apple launches a Back To School promotion in the first week of July (or first week in January for Australia and New Zealand) that offers extra incentives, such as iTunes Gift Cards, on top of the usual educational discounts on hardware ranging from Macs to iPods. The program has not appeared this year, with no reply from Apple to inquiries about the state of the promotion -- but a weekly video to Apple Store staff from retail chief Dame Angela Ahrendts hints that a rethink on the Back To School idea is coming.
