For branded tablets, the year 2015 is off to a rocky start. For the first time since inception, the popular consumer item experienced its largest QoQ [quarter-over-quarter] decline to date of 35%. In addition, tablets experienced its largest YoY [year-over-year] decline of 16%.
According to marketing intelligence firm ABI Research (www.abiresearch.com), there is no denying the market is losing its momentum and leading vendors are feeling the squeeze. Apple and Samsung have been key market players and continue to dominate a significant majority of the tablet market.
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