The latest Apple Store to open in New York City -- the Upper East Side location, the seventh in greater NYC -- is somewhat hard to spot, particularly compared to some other area Apple stores, such as the iconic glass cube that marks the entrance to the Fifth Avenue store. The Upper East Side store, inside the Beaux Arts building from the 1920s that used to house US Mortgage and Trust bank, has no outward appearance of its current function, save for a small black flag with the Apple logo on the outside.