Slice Intelligence (http://intelligence.slice.com) estimates that 957,000 people in the U.S. pre-ordered an Apple Watch on Friday, the first day the watch was available for sale.
According to e-receipt data from a panel of two million online shoppers, each Apple Watch buyer ordered an average of 1.3 watches, spending US$503.83 per watch, according to the research group. Those ordering an Apple Watch Sport spent $382.83 per watch and those ordering the Apple Watch spent $707.04.
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