The online Apple Store updated their Apple Watch page on Friday to post the official start time for pre-orders for the device: 12:01AM PT on April 10. While not unexpected, given traditional pre-order times for iPhone and other devices, Apple had not made it official until now. Despite some initial skepticism, industry observers now believe the Apple Watch will sell well during its launch weekend, and should prove to be a modest hit, though not on the scale of devices like the iPad or iPhone.