Verizon subscribers in San Francisco will be seeing improvements in 4G service in some areas before the end of the year, thanks to a new project to install small cells. Typically used in high-demand locations and previously used in New York and Chicago, GigaOM reports that 400 LTE-equipped transmitters will be added to utility and light poles in the SOMA, Financial District, Market Street, and North Beach neighborhoods as part of the project, with the miniature masts said to cover a radius of 250 to 500 feet each, smaller than macro cells usually used.