Apple has bought out a media analytics firm from the UK called Semetric, according to the The Guardian. The acquisition is said to have been discovered through Companies House filings, which show for instance that earlier this month, Semetric changed its address to that of a London lawfirm, Baker & McKenzie; the space is also registered to Apple Europe Limited. An Apple attorney, Gene Levoff, was assigned to a director position at Semetric in October of last year.
