Less than a week after having expanded its "Start Something New" campaign from its Japanese site to the US and most other global Apple sites, the company has begun adding some of the pictures from its curated collection of artwork made on Macs or iOS devices to selected retail stores. The campaign focuses once again on how users use the products to enhance their own lives, but this time focuses on active productivity in the form of artwork creation. Photographs, drawings and videos dominate the collection.
