A new survey of college students contains lots of good news for Apple, with the company clearly the most-desired brand for holiday gifts in all the categories Apple competes in. Cash and gift cards are still king, followed by clothing, but electronics was the third most-popular category of gift, reaching second most-popular among males. The overall second-place finish of clothing was due to a strong preference compared to electronics by women rather than men. Apple and its new Beats brand, however, did well with everyone.
