A new study that monitored US holiday shopping from mobile devices between Thanksgiving through to Cyber Monday showed results exactly in line with similar surveys from last summer, noting that Apple iOS devices accounted for about 78 percent of orders, with Android accounting for only 21.6 percent of online sales from mobile devices. Analytics firm Custora noted the consistency between holiday and non-holiday buying patterns, with iOS and Android showing the same respective percentages last summer as well.
