Following a pair of new ads that debuted on Tuesday, Apple has followed it up with an unusual single additional ad in the current campaign, which again features Tonight Show host Jimmy Fallon and entertainer Justin Timberlake. In the new TV spot, called "Voice Text," the pair demonstrate the WhatsApp-esque Voice Text feature in iOS 8, which allows for easy recording of voice which is then sent as an MMS message or iMessage (depending on the recipient) for times when texting is too inefficient.