15.05.2007 10:35 Uhr, Quelle: Hardmac.com

No Future for Paid Video Downloads?

Source : TGdailyAccording to a well-known market research firm, Forrester, the future of online video shops, such as MovieLink, CinemaNow and Apple iTS, with their paid video downloads is not going to be as successful as companies expect it. According to Forrester, it will remain a niche market for media junkies, as consumers might not be willing to pay for acquiring the digital version of a movie or a TV show whereas they can watch it on TV, record it or simply go to cinema. Forrester expects to see the online movie shops moving from pay-per-view model to ad-supported streams supported by Television and cable networks; while movie studio will push for a subscription model. While one should always be careful with analysts and their expectations, especially when it is related to Apple, we should also mention that Forrester did not work too hard to reach such conclusions as it reflects the current situation in Europe. In many

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