Rich DeMuro, a tech reporter for Los Angeles TV station KTLA, met up with Apple SVP of Internet Software and Services Eddy Cue for a televised segment that aired Monday night, showing the two men shopping around town for various items and paying for them with Apple Pay. The spree, which took place in Santa Monica, included pre-ordering and paying for breakfast from Panera Bread using the app before the men even arrived at the restaurant, and later buying items from various retailers, including the Apple Store.