Another quarterly earnings report, another slam dunk for Facebook. The company made $3.2 billion in the third quarter, up 59 percent year-over-year, and grew to 1.35 billion monthly active users. More than 700 million people check Facebook on their phones every single day. These are impressive numbers. But Facebook is about to toy with the hearts and minds of investors, shareholders, and analysts by spending the next year investing heavily in its passion projects: WhatsApp, Oculus, and Internet.org.