10.07.2014 20:27 Uhr, Quelle: Macrumors

MLB Rolling Out Second iBeacon Phase At All-Star Game, At Bat Updated With Live Streams

Earlier this year, Major League Baseball began in ballparks around the country, putting in stadiums in Boston, Milwaukee, San Diego, and San Francisco, and more. Considered to be one of the largest iBeacon rollouts in the world, the initial plan saw the beacons used in conjunction with the app. Thus far, the iBeacons have been to check fans in to stadiums and to send notifications and offers, but beacon usage is still in the early stages. Major League Baseball is now entering its second phase of development with iBeacons, according to , and is planning to debut a special project at the 2014 All-Star Game at . Target Field will use iBeacons to provide content and interactive features to in-park exhibits.MLB has expressed a desire to to be able to provide point of interest information, concessions, in-stadium directions, loyalty and rewards programs, shopping, and more, with individual teams having significant input and control over what fans will see. It appears that Target Field will be the first major

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