18.04.2014 23:05 Uhr, Quelle: Macrumors

Apple's Shazam Partnership Could Boost Advertising Efforts

Earlier this week, Bloomberg reported that Apple has plans to integrate song identification features into iOS 8 through a partnership with audio discovery platform Shazam, but as suggested by media professor Aram Sinnreich, Apple's ambitions may go beyond simple music recognition capabilities. Speaking with Computerworld, Sinnreich, a media professor at Rutgers University, points out that Apple could use Shazam's audio recognition abilities to gather information on the media that iPhone and iPad users are consuming, including music, television shows, movies, and more, for targeted advertisements. While Shazam is

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