Multiple insider details on Apple and its business practices are surfacing during the company's second patent trial with Samsung, including a series of tense emails between Apple's head of marketing Phil Schiller and Apple's longtime ad agency, TBWA/Media Arts Lab (via BusinessInsider). Following the January 2013 release of an article from The Wall Street Journal entitled, "Has Apple Lost Its Cool to Samsung?" Schiller emailed Media Arts Lab and told them "We have a lot of work to do to turn this around…." In the article, The Wall Street Journal lauds Samsung's aggressive marketing campaign for the Galaxy S3, which had the clever tagline "The next big thing is already here." Samsung has
