Apple is making it easier for anyone to create an ad campaign using its iAd Workbench mobile advertising tool. As noted by Ad Age, the company is now allowing any person with an Apple ID to open an iAd Workbench account and create an ad campaign, a feature previously restricted to registered developers. The changes will make it simpler for advertisers, small and large, to create ads for the platform. At the onset of its mobile-ad business, Apple extended olive branches to a select group of brands, promising premier reach. But advertisers pushed back against its pricey offerings. Now, it appears Apple has concluded money in mobil
