Apple today updated its iTunes Festival app to version 5.0, ahead of next week's SXSW iTunes Festival, which kicks off on Tuesday, March 11. The iTunes Festival app [App Store Link] shows up in the iTunes Store with a revamped icon and is listed as having a "refreshed design" and support for SXSW, but the app isn't available for download in the U.S. just yet. Clicking on the download link results in an error message that asks users to try again later, but it will presumably be downloadable shortly. Users in other countries have been able to download the app with iOS 7.0.6, suggesting SXSW streaming does not require iOS 7.1 as was
