Apple plans to introduce full-screen video iAds for apps on the iPhone and the iPad later this year, reports AdAge. The new ads, described as "interstitials," will allow developers to opt into ads that play in between levels within a game or in between articles in a news-style app. Full screen ads will mark a departure from Apple's typical advertising style, which has limited iAds within the App Store and iTunes Radio to less obtrusive banners that must be clicked for a video ad to be played. iTunes Radio also features audio ads, but full video ads within apps are arguably more interruptive. Some free-to-play apps already feature full-screen third-party video ads. Zynga's Draw Something on iPad, for example, requires user
