The Wall Street Journal today published a new excerpt from former WSJ reporter Yukari Iwatani Kane's new book Haunted Empire, Apple After Steve Jobs, offering a new look into the management style of Tim Cook. Kane notes that when Cook started at Apple in 1998, he set high expectations for everyone working for him, asking them to act like Apple was a $20 billion company when they were a $6 billion company and to procure the best yields, delivery and prices on components. To some, Cook was a machine; to others, he was riveting
