During today’s earnings call for the fourth calendar quarter of 2013 and first fiscal quarter of 2014, Apple CEO Tim Cook indicated that mobile payments were one of the driving forces behind the company’s decision to introduce Touch ID with the iPhone 5s. "The mobile payments area in general is one that we’ve been intrigued with. It was one of the thoughts behind Touch ID," he said. Cook went on to say that people love being able to buy digital content from their iPhones using Touch ID, because it’s “incredibly simple and easy and elegant.” He also noted that Apple is not limiting itself to digital purchases using Touch ID, and while the company had nothing to specific to announce today, mobile payments are an opportunity that Apple has been “intrigued with” and there’s a “big opportu
