Last month, Dell announced several new "4K" displays for its lineup, including a teaser for an upcoming 28-inch model to be priced at "under $1000". While the pricing range was considered a breakthrough at the time, several other display manufacturers announced their own offerings at CES this week with pricing in the $800 range. But as highlighted by Forbes, Dell has now revealed that its display will be launching on January 23 with an even lower price of $699.