Earlier this year, after Apple released the first 64-bit chip for smartphones, a Qualcomm spokesperson claimed the A7 processor was a "marketing gimmick" and that there is "zero benefit" to the consumer from the chip. Those comments were later walked back before the executive who made them was reassigned. Now, Dan Lyons -- the former Fake Steve Jobs and tech columnist -- writes at HubSpot that the A7 chip "hit [Qualcomm] in the gut", according to an unnamed Quallcomm employee.
