16.12.2013 22:20 Uhr, Quelle: Macrumors

Apple's iAd Focus Turns to iTunes Radio With New Real-Time Bidding Exchange

Apple's iAd team will be focusing heavily on monetizing iTunes Radio through advertising sales in the new year, reports Adweek. Apple's SVP of Internet software and services Eddy Cue reportedly told iAd staff that iTunes Radio ads, rather than app ads, are the new top priority.Indeed, there is a new focus within the company’s advertising unit, and the mantra came direct from Eddy Cue, Apple's head of software. In a staff meeting before the holidays, Cue indicated that iTunes Radio is the top priority, and app ads are not. "The message that came across was basically if you’re not working on iTunes Radio, you're irrelevant," an Apple insider said.To facilitate ad sales, Apple also plans to build a real-time bidding exchange

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