AdAge reports that Apple recently hired former Cumulus Media executive Michael Pallad to take charge of ad sales for Apple's fledgling iTunes Radio service. While at Cumulus, Pallad served as the company's VP of sales.
Mr. Pallad will report into the iAd organization led by VP and former Yahoo exec Todd Teresi.
Mr. Pallad's appointment suggests that Apple plans to make a stronger play at the $1.56 billion U.S. digital radio advertising market, as estimated by eMarketer. One media buyer said the executive should gain traction quickly among agencies.
While Apple currently has iTunes Radio ad deals with a
